Monday, 1 September 2008
What is "Strategy"?
Today, I had first lecture at SSE, "International Business Strategy: Int. Business Strategy".
The lecture was very interesting and exciting for me because the professor, who has taught at HBS before, was very energetic, students from a lot of country attended, the lecture was well organized, the course was taken in English…so, everything is fresh for me!
I got two impressive words from the class. First is “We live in good time, we can learn history”. This is said when the professor talked about definition of “Globalization”. He say we can’t define the term because “Globalization” is changing. Second is “Try to market not work”. This is his definition of “Strategy”. He said that if market was complete in Capitalism, no one or no company can make profit.
Such a definition is unusual, but is very interesting because this means natural competition of firms makes unnatural situation such as imperfect market. In other words, in economics, people and companies are thought to seek their profits naturally, but these processes are seeking unnatural situation.
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