"Difference of market and strategy"
“SADAFCO” is an abbreviation of the Saudi and Dairy Foodstuff Company Limited formed in 1990 by combining some food companies. This Case describes the history of SADAFCO or its subsidiary and their strategy to adapting “unique” Islam market.
“Uniqueness”, for instance, woman can not go shopping, can not get driver’s license, every one use not coin but bill, makes business-model or business strategy different. SADAFCO’s business is not strategic but opportunistic, but they can make money because of uniqueness, I believe.
I think theory of strategy varies to each the market. If customer has different custom in a market, the strategy should be different from another. SADAFCO’s business is not seen as strategic, but we can say it is strategic for their market.
(URL:http://www.sadafco.com/revised/mainpage.htm)
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