Yesterday’s IBS lecture was about Hartford Part2, challenge and strategy of foreign country. The lecturer was also PhD student. The lecture was so systematic that we could easily tell how he would organize next. Some of my friends complained about that, but for me, it was good because it was easy to understand.
The conclusion is “Foreigner should understand how it are seen by host country, and exploit its advantages and mitigate its disadvantage”. Foreign firm usually have both of negative and positive image. Hartford success in Japan was archived by the reducing negative image such as unreliable by communication with government or compliance and using local network, and using its “innovative” image for partnership with Nikko and relationship to government which wanted to make its market more competitive.
Looking back on the case, it was so beautiful because its strategy was easy to understand and actually, the strategy has worked well. I think this was the reason why PhD student took this lecture.
URL:http://metacool.typepad.com/metacool/page/2/
(It is just "beautiful" image, does not directly relate this post)
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