Can vision change?
This Case is about Hikma Pharmaceticals, a pharmaceutical company in Jordan, also going international.
The purpose of company was “an Arab company that serves the Arab world”, but it has changed because Arab market was not so profitable. This was the trigger that the firm expanding Europe and United States.
This case is ended when the CEO of the company got two offers of buying the products, and student can discuss about which offers better. However, neither offer is good I think, because the firm has lost its vision no longer, its nonsense to discuss about un-visionary company.
No comments:
Post a Comment