Tuesday, 23 September 2008

"Cradle to Cradle"













Today's speaker was Christina Cheng and Magnus, of course guest was Christina. She is a business person who works mainly with food companies, and supports them to catch a trend. Thanks to her background lecture was rather practical than academic. She used many transparencies and told us some example of company.

“Cradle to Cradle”, I had never heard about that, was most interesting concept for me,












This is so nice! This is what I am considering because my major is agricultural economics! This city can self-produce sustainable food and energy.


Her Trendspotting steps is following:

1,Start on familiar ground
2,Make it their business
3,Go practice
4,Inspire to change
5,So what analysis

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