This book(or chapter) is written for explaining steps of analyzing firm. By writing, firm’s ability consists of “resources” and ”capabilities”; former is assets and later is possibility.
The resources are divided three; tangible, intangible and human.(I think this way is not good because this is not MECE), and says intangible is much more important than tangible and people are not owned by firm, as Marx said.
The capability, much more difficult to define than resources, is strongly related to human resource. To classify capability, it is important to see function and value-chain.
To analyzing company, we have to integrate resources and capacities. In the process of analyzing, it is useful to compare other firm of same industry in the view of outer and inner of the firm.
To make strategy, it is basic theory to exploit strength and manage weakness, and outsourcing is good way to manage weakness, but is not only way.
URL:http://www.amazon.com/Contemporary-Strategy-Analysis-Techniques-Applications/dp/1405163097/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1221421596&sr=8-1
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