This is an article for international business especially in “Non-market strategy”. “Non-market strategy” means market environment or outside of the market such as interactions that are intermediated by the pubic, stakeholders, government, the media, and public institutions. This is important especially for firms that act internationally or sensitive business such as biology or medicine, deeply effected by law or tariff.
This view is very interesting for me because I thought such “non-market” activity was seen only in Japan. The thesis says it is important to build good non-market strategy and integrates it to market strategy. In addition, the saying ”competitors of a market is allies of the non-market”, that means non-market’s externalities, is also interesting.
Regrettably, however, this can not clearly explain relations to Porter’s Five Forces. The Five Forces assume market environment as stable or receive through the Forces. I think non-market strategy is on different dimension from the Five Forces.
URL:http://www.soccerbusinessonline.com/soccer/Soccer09/Resumen_NONMARKET09.asp
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