If you have fallen in love with a girl, what do you do next? Do you mail her? Do you ask for a date? Do you propose to her? Of course, it is important to know about her, character, liking, cultural background, address, impression for you, and so on, but to know everything about her is difficult, and if she is so charming, someone might get her when you collecting her information…
This article is about international management, especially in a process of MNE’s entry in different culture, in the use of Disney’s. This is interesting because author uses linguistic method or frame work.
The conclusion is “to know everything about country or people to enter, and always carefully observe them”. This is true and important, but difficult for companies because they have so much time or money to spend. Important thing is not language but more watchable thing or aspect, I think.
To get her, not observation but direct action is important, I believe.
URL:http://www.biwa.ne.jp/~mickey32/sub1-9-tdl.htm
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