This is a history of Haier and Zhang Ruimin, the Chairman of Haier. The article describes Haier’s developing from beginning to now. It is interesting as a biography of successful manager. But it is not informative for our exam.
Now, he thinks three things:
1, Worker’s satisfaction. Matching worker’s value and the company’s.
2. Customer-driven personnel evaluation.
3. Product differentiation. Short-term(three years), and long-term(breakthrough)
They have customer-driven evaluation system: workers are evaluated by performance of their team, not by individual.
He thinks the gap between Haier and foreign companies is management talent not technology. They try to make workers have self-leadership.
(URL:http://www.kreaprenor.se/imimarkos/index.asp?g=1&r=13)
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