Wednesday, 29 October 2008

sustainability means un-sustain


Today was second lecture of Sustainable Management. I found from the lecture that the teachers who were in class of last term were so good at facilitation.

“sustainable management”, this is practical matter, not theoretical matter, I thought from the lecture. It does not fixed or useful frame work such as Five Forces, or EBV.

Most impressive thing in the class was “sustainable management” means “change”. Because firms have to make some change from their current unsustainable operations to sustainable ones. The change requires many thing, change of organization, change of out of organization, change of relationship between both. It might be biggest action for companies and this is why “sustainable management” is a area of academic studies.

I think it is so meaningful for me to study and know sustainability because agriculture needs “change”.

No comments: