Today’s guest was Sven Tollmien, who is head of DIGITAL TRENDUNIT. He works as a trendanalyst in information technology. His methods was standard; collecting advanced idea or technology from all over the world as micro-trend, and integrates them to make mega-trend. He showed us the micro-trends about mobile, cyber space, and brand marketing with many example of company. These were nice, and I felt these were already future. But most interesting for me was that the reason why he chosen these three areas or why new ideas rose in these areas.
The reason, I think, is globalization, especially about information technology and mega competition. World market is really integrating with internet. This means only leader can make money like google because information technology has a big scale merit. Therefore many company invest new technology more fashionable area. Moreover, some of the technologies made for trend are used by companies to win mega-competition in globalization.
By the way, he told us concept of “5th screen”, which means there were four generation of screen;
1st: cinema
2nd: TV
3rd: PC
4th: Mobile Phone
5th: Brain
Of course, 5th was his idea. It means in future, we will recognize information directly in brain with some connecters or chips. This is like a movie, but reasonable I think.
Last, we made some future ideas with group. Most funny idea was “people hacked by computer virus”. It said in future, human brain will become like a computer and also has a virus. That’s funny.
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