If you are suddenly designated as a CEO of an organization, what do you do first? What ever do you think you should do? This is a guide for such a person who has no time to make his/her business plan for the organization.
The guide forms a diagnosing test; understanding an advantage and disadvantage of a firm thorough a comparison with its competitors. The template has following four principles;
1, Cost and prices almost always decline.
Understand cost and cost structure of your firm, competitors, and market. Forecast the future with Learning Curve.
2, Your competitive position determines your options.
Figure out the market; trend, potential, and profit. Position your firm and competitors on market.
3, Customers and profit pools don’t stand still.
Comprehend customer’s preference and priority of service and compare your firm with competitors in customer’s evaluation. See market profit structure with cost and profit mapping.
4, Simplicity gets result.
Simplify process; process of decision making for firm and its customer.
These template is not enough, but useful to overview some organization quickly. Most interesting for me is this template mainly uses comparison. It might correspond with the argument of utility of ordinal number and utility of cardinal number.
URL:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=R0802C
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