This is the case of Grona Konsum, a kind of coop to adapt environmental action for egg. It describes “change” of food-chain, supplier, packer and wholesaler, retailer, and customer.
Interest thing is the change expands through the process. In the last part, they made a standard and government enact new law that abandon the cage egg.( but it causes competition with Fin’s eggs.)
Of course environmental action is important, but I wanted to see as business.
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