This is a study for inspecting Green labeling. In 1990s, a great many number of environmental rebelling products were released, and some of them received a great deal of attention while others remain in obscurity. To understand the difference, this paper discusses factors that determine market impact. The conclusion of the paper is that, the differences are caused by over-simplified concept of “green” consumer, and this leads firms fail to capture the actual complexity of consumer value, attitudes of behavior.
No comments:
Post a Comment