This is study about power of activists to MNCs. In the face of activism, MNCs choose one of three strategies: preemption, captiulation, and resistance.
The choices of MECs can be explain profit maximization because NGO impose cost MNCs. The cost differ among industry. Natural resource industry has higher cost than manufacturing one because of independence of the location.
In the face of activism, the role of top management is important. The self motivation of CEO is hard to explain. This study does not focus on CEO, but other thesis shows it is possible to get empirical answer of CEO’s motivation through relation between public account and high-profile of CEO’s. In future, it will be integrate with some theory.
Q, how it explain difference among industries’ strategies? And how to empirical?
Q, what is public account and high-profile?
Q, profit-maximization is truly one tool of analysis?
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