Sunday, 14 December 2008

C.K.Prahalad,"The Innovation Sandbox”

This is the paper to promote business in developing countries through innovation to make it possible for poor to access. It describes some successful organization in India, and extracts principles of innovation.

For innovation, key of action is followings:
1. Specialization(=focus on niche)
2. Pricing(=low)
3. Capital Intensity(=Scale merit)
4. Talent Leverage(=specialization of HR)
5. Workflow(=management)
6. Customer Acquisition(=customer driven)
7. Value and Organziation(=Culture)

It is resembles industry structure analysis such as Porter’s five forces. Ultimately, the principle of success of business is same in any situation.

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