What is grobalization for ?
Do you know "BEKO" ?
I didn't know that, famous firm for "white goods"(major kitchen appliances).
This article disclibes the history of development of Koc Holding, Turkey's largest industrial conglomerate. Beko is brand of Arcelik, one of the conglomerate's subsideriaries.
What is most interesting is Arcelik's aim of expansion of activity, or adaptation of grobalization. They don't want to maximize their profit, but secure their home market. So, for them, tapping foreign market is only resourse of strategy for maintaining the share in their home market, even if their business is developing more in other countries than their home!
This is very strange, but actually, very reasonable for coutinuating their activities healthly.
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