Fallacy of composition ?
amazon.com is thought as typically sucessful company in web shopping.
However, it falls into "Fallacy of composition"...
Today I bought some textbook on online bookshop, not amazon.com but adlibris.com.
Why ? I'm now in Sweden and buying in amazon is more expensive than in adlibris even if amazon.co.uk, .de, .fr are located nearby Sweden. Moreover, they are not connected each other because I had to make "My account" again and again.
Actually, amazon in some countries are like different company with the same name.
This is best for individually, but not best for totally because they cannot use "economy of scale" such as a numerous collection of books, pubulicity or something.
M.E.Porter(1986) said "These vexing organizational probems mean that country subsidiaries often view each other more as competetors than collaborators"
I wish amazon's collaborated each other and I would be able to buy all books in the lowest price from all over the world.
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