Saturday, 22 November 2008

Rolf Wustenhagen and Jasper Boehnke(2006),"Business models for sustainable energy”




“sustainable energy technologies” can be defined as providing energy services with lowe environmental impact than today, while maintaining economic efficiency and being socially acceptable. This paper is a chapter of a book and it focuses on the sustainable production perspective of this broader picture, by looking at business models for sustainable energy. It starts to describe energy industry, and next overlooks history of researches of business model, and presents appropriate model for sustainable energy technology.

According to the paper, sustainable energy technology is characterized by three factors: environmental externality, capital intensity and long lead times, and the power of incumbents. On the other hand, core concepts of business model are value production(=what is value), configuration of value creation(=how to deliver the value), and revenue model(=how to make money). These factors correspond with each other.

Author says, about value production is customer value. About configuration of value creation, outsourcing is important. And after sales service is contribute to revenue model.

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