Globalization from 1986.
This is the paper that I have read for the first time in my life in English.
It took more than 10 hours...But this process is very exciting for me.
This article explains the" globalization", and concludes that conpanies should constract their "value chain"(He calls this process "Configuration") and not only adapt that to markets but also harmonize them(He also calls this "Coordination").
What is most interesting for me is that, in the last part of the article, he introduces some example of Japanese company as "winner of globalization". At that time, from 1985 to 1990, Japan was enjoying their prosperity saying "Japan As No.1". However, this made "Bubble economy" and weaken Japanese economy at last. Moreover, now in 2008, "winner of globalization" is thought to be not Japan but USA.
I think "Globalization" means unstability that "today's winner is Tomorrow's loser", and even for Porter, it is difficult to predict for future in the globalization.
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