"The earth is flat"
This paper can be summerized that.
Levitt,Theodore says, finally, countries are integrarated into one market, because of human basic prefference that they seek more convenient and more reasonable commodidies. Therefore, companies should not adapt their activities as individual markets but push their advantages all markets similarlly.
If so, in the age of grobalization, I think economics is getting more and more important because this is the philosophy that all human beings are simmilar who only prefer more convenience and cheaper.
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